Marketing to Introverts
How to Attract and Keep the Reserved 50% as Customers
Increase your understanding of psychological diversity and its impact in business.
If you’re in business and love hanging out with other people as much as you can, it’s essential to recognize that not all customers think and feel as you do. Some 25 to 50 percent of the population are introverts, and overlooking this misunderstood category of people in marketing and sales can damage your income and your success.
In this groundbreaking course, learn about introverts’ attitudes, behavior, preferences and beliefs as they pertain to buying products and services and carrying on business relationships. Find out which stereotypes of introverts are myths and which correspond to actual tendencies.
Discover the implications of introvert leanings for lead generation, face-to-face selling, promotional copy, training, meetings, content marketing and more. Absorb the insights from four in-depth case studies of business professionals who have developed a deep sensitivity to the needs of their introvert clients and colleagues.
Just a few of the eye-opening and useful points you'll learn:
Author Marcia Yudkin, who has published well over a dozen books on business and communication, estimates that 70-75 percent of her clients over the decades have been introverts. Marketing to Introverts incorporates results of surveys and interviews she has conducted as well as her observations and quotes from experts.
After implementing the suggestions in this course, you’ll experience fewer interpersonal misunderstandings and conflicts. You’ll make better connections with a wider swath of people and enjoy more productive business relationships. You may expand your flexibility, empathy and offering options. And the payoff will include more relaxed and satisfied customers who stick with you.
Part I Introduction
Part I Introduction transcript
Part II Myths
Part II Myths transcript
Part IIIA Preferences
Part IIIB Preferences (continued)
Part IIIC Preferences (continued)
Part III Preferences transcript
Part IV Case Studies
Case Studies: PDF Download
Part V_A Advice
Part V_B Advice (continued)
Part V Advice transcript
Part VI Resources
Part VI Resources transcript